The Standard Residences Hua-Hin
59 Hua Hin Subdistrict, Hua Hin District, Prachuap Khiri Khan, 77110
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Nearby Locations
Homepro Hua Hin
2.0 km.
Project Concept
The Standard Residences Hua-Hin is shaped around the idea of a “character-driven resort residence” rather than a typical holiday condo. It translates The Standard brand DNA - contemporary, playful, and design-forward - into a home that feels livable every day while still delivering a distinct vacation mood.
Architecturally, the concept focuses on clean, modern lines softened by warm coastal cues associated with Hua Hin. Earthy palettes, sand-like tones, and tactile finishes help the building feel relaxed and less urban, while also supporting comfort in a hot, seaside climate. Massing and openings are planned to encourage natural ventilation and daylight, reducing the need for artificial lighting during daytime and enhancing the sense of openness in shared areas.
Interiors emphasize “privacy with a continuous resort connection.” Practical layouts separate functional zones, include thoughtful storage, and support longer stays - a key factor for owners who use the unit beyond weekends. At the same time, curated details and social-ready common spaces echo a hotel lifestyle, creating a product that stands out in Hua Hin’s competitive condo market. From an investor perspective, this design positioning typically appeals to higher-spending tenants seeking a branded, experience-led residence, helping differentiate rental demand from nearby conventional projects.
Project Highlights
The Standard Residences Hua-Hin is positioned in a Hua Hin zone that works for both full-time living and vacation use, surrounded by the city’s lifestyle nodes and everyday conveniences. This “year-round” character supports rental demand beyond peak tourism seasons, which can help stabilize occupancy for investors compared with more purely residential-focused nearby condos such as Baan Koo Kieng or Baan Kiang Fah.
Access is primarily by car and local transport within Hua Hin, with practical connections to main roads leading toward the beach areas, market districts, and key shopping destinations. The location suits end-users who want easy daily mobility and investors who prioritize tenant-friendly accessibility.
- Hua Hin neighborhood signal Nearby well-known projects like Autumn, Summer, and The Sanctuary indicate an established condo market with consistent demand.
- The Standard brand DNA A clearer lifestyle identity than typical resort condos, appealing to higher-spending tenants and owners who value design-led living.
- Resort-style facilities Built to support both relaxation and real daily use, strengthening rental competitiveness and pricing power.
- Investment angle Fits leisure travelers and remote-work stays, improving the chance of more balanced short- and long-stay income.
Description
The Standard Residences Hua-Hin is located at 59 Hua Hin, Hua Hin District, Prachuap Khiri Khan 77110. This is a Low Rise branded residence condominium in the heart of Hua Hin, positioned near the beach and key lifestyle destinations. The project is suitable for holiday living, long-term residence, and investment in the upper-tier resort property market.
The project consists of 7 residential Low Rise buildings, each 4 storeys high, with approximately 245 units in total. Parking is provided for residents and visitors based on the project allocation. Unit types include 1-bedroom, 2-bedroom, penthouse, and selected villa residences, with layouts designed to emphasize open space and a resort-style atmosphere.
Facilities include a swimming pool, fitness center, landscaped gardens, resort-style common areas, lobby, and lounge spaces, with services aligned with The Standard brand experience. Security features include 24-hour security personnel, CCTV, and controlled access systems.
The project is developed by Sansiri Public Company Limited and managed under the service standards associated with The Standard brand. Completion is expected around 2025. In terms of location, the project is close to Bluport Hua Hin Resort Mall, Bangkok Hospital Hua Hin, and Hua Hin Beach. A nearby condominium project is Baan Kiang Fah Hua Hin, reflecting the continued residential and investment appeal of central Hua Hin.
Price Trend
The Standard Residences Hua-Hin (Hua Hin subdistrict) sits in the upper resort-condo segment. In 2026, its resale pricing remains notably above older nearby condos such as Baan Koo Kieng, Baan Kiang Fah, Summer and Autumn, which are positioned in more affordable brackets. This creates an investment profile driven by brand positioning and unit scarcity, while rental performance depends heavily on seasonality and the ability to secure long-term tenants.
- Resale price per unit: 1-bed around 40 sq.m. at THB 7.2-8.4M
- Average price: THB 180,000-210,000 per sq.m.
- Average rent in 2026: THB 38,000-48,000 per month (12-month lease)
Rental Yield (quick math): assume a purchase price of THB 8.0M and rent of THB 42,000 per month. Annual rent = 42,000 x 12 = THB 504,000. Gross yield = 504,000 divided by 8,000,000 = 6.3% per year (before common fees, taxes, and vacancy).
Capital Gain view: because the entry price is already premium versus surrounding projects, upside is typically gradual rather than explosive. For 2026, a reasonable expectation for luxury Hua Hin condos is about 2-4% annual appreciation, implying roughly THB 160,000-320,000 gain on an THB 8M unit. Key drivers to monitor are new competing supply and foreign-tourism demand, which can accelerate resale spreads when occupancy tightens.
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