The Standard Residences Hua-Hin

The Standard Residences Hua-Hin is located at 59 Hua Hin, Hua Hin District, Prachuap Khiri Khan 77110. This is a Low Rise branded residence condominium in the heart of Hua Hin, positioned near the beach and key lifestyle destinations. The project is suitable for holiday living, long-term residence, and investment in the upper-tier resort property market.

The project consists of 7 residential Low Rise buildings, each 4 storeys high, with approximately 245 units in total. Parking is provided for residents and visitors based on the project allocation. Unit types include 1-bedroom, 2-bedroom, penthouse, and selected villa residences, with layouts designed to emphasize open space and a resort-style atmosphere.

Facilities include a swimming pool, fitness center, landscaped gardens, resort-style common areas, lobby, and lounge spaces, with services aligned with The Standard brand experience. Security features include 24-hour security personnel, CCTV, and controlled access systems.

The project is developed by Sansiri Public Company Limited and managed under the service standards associated with The Standard brand. Completion is expected around 2025. In terms of location, the project is close to Bluport Hua Hin Resort Mall, Bangkok Hospital Hua Hin, and Hua Hin Beach. A nearby condominium project is Baan Kiang Fah Hua Hin, reflecting the continued residential and investment appeal of central Hua Hin.

The Standard Residences Hua-Hin (Hua Hin subdistrict) sits in the upper resort-condo segment. In 2026, its resale pricing remains notably above older nearby condos such as Baan Koo Kieng, Baan Kiang Fah, Summer and Autumn, which are positioned in more affordable brackets. This creates an investment profile driven by brand positioning and unit scarcity, while rental performance depends heavily on seasonality and the ability to secure long-term tenants.

• Resale price per unit: 1-bed around 40 sq.m. at THB 7.2-8.4M
• Average price: THB 180,000-210,000 per sq.m.
• Average rent in 2026: THB 38,000-48,000 per month (12-month lease)

Rental Yield (quick math): assume a purchase price of THB 8.0M and rent of THB 42,000 per month. Annual rent = 42,000 x 12 = THB 504,000. Gross yield = 504,000 divided by 8,000,000 = 6.3% per year (before common fees, taxes, and vacancy).

Capital Gain view: because the entry price is already premium versus surrounding projects, upside is typically gradual rather than explosive. For 2026, a reasonable expectation for luxury Hua Hin condos is about 2-4% annual appreciation, implying roughly THB 160,000-320,000 gain on an THB 8M unit. Key drivers to monitor are new competing supply and foreign-tourism demand, which can accelerate resale spreads when occupancy tightens.