The Urban Attitude Pattaya

The Urban Attitude Pattaya

Village No. 9, 327/339 Central Pattaya Road, Nong Prue Subdistrict, Bang Lamung District, Chon Buri, 20150

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Project Type

Condo

EIA Permission

approved

Quantity

146 Unit

Completed

2017

Developed By

The Urban Property Co.,Ltd

Floor Plan

No information

Project Location

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Project Concept

The Urban Attitude Pattaya is shaped around an Urban Resort design concept - delivering a relaxed, resort-like mood while keeping the practicality needed for everyday city living in Central Pattaya. The architecture emphasizes clean lines and a contemporary palette, aiming for a calm visual identity that feels modern without being flashy.

The building planning focuses on daylight and ventilation, using openings and orientation to enhance airflow that fits Pattaya’s coastal climate. Common areas are conceived as “pause points” for residents: a more airy, functional lobby that connects smoothly to daily routines, and leisure spaces that prioritize privacy and comfort over spectacle. This approach helps the project stand out in a neighborhood where many developments compete on bold amenities.

Inside the units, the concept is “live well, rent easily.” Layouts are designed to feel efficient and livable in compact sizes, with clear circulation, minimized dead corners, and flexible walls and finishes that suit different furnishing styles. For end-users, it supports a convenient lifestyle close to the city’s main attractions. For investors, the design strategy targets broad tenant demand, balancing a contemporary look with practical usability.

Project Highlights

The Urban Attitude Pattaya is a condominium in Nong Prue, a Pattaya Central area that balances convenience and livability. The location suits both end users and long-stay tenants, supported by a dense residential catchment and everyday services reachable within a short drive.

  • Central Pattaya connectivity - Easy access to key city zones with practical routes toward Sukhumvit Road and Pattaya 3rd Road, helping reduce commuting time across town.
  • Flexible mobility - Designed for residents who rely on private cars and local public transport in Pattaya. Getting to Pattaya Beach area or Jomtien is straightforward without depending on urban rail.
  • Practical facilities - Core amenities that match real daily use, such as a swimming pool, fitness room, work or lounge areas, and security systems to support comfortable living.
  • Investment angle - A city-centered location typically supports more consistent long-stay demand compared with purely seaside holiday condos, appealing to working renters and extended-stay visitors.

Description

The Urban Attitude Pattaya is a low-rise condominium located at Moo 9, 327/339 Nong Prue, Bang Lamung, Chon Buri 20150. The project is positioned in the central Pattaya area, offering convenient access to Pattaya Beach, major roads, shopping centers, restaurants, and urban lifestyle destinations. Completed around 2016, the development was created by The Urban Property and is suitable for residential living, holiday use, and rental investment in one of Thailand's major tourist cities.

The project consists of 1 residential building with 8 floors and approximately 146 units. Parking is available for around 35 percent of the total units. Unit types include studio, 1-bedroom, and 2-bedroom layouts, with usable areas starting from about 25 - 60 square meters, making it suitable for singles, couples, and small families.

Facilities include a swimming pool, fitness room, garden, lobby, passenger elevators, and common area spaces for daily use. Security features include security guards, CCTV, and key card access to the building. Property management is handled by the condominium juristic person, which oversees common area maintenance and resident services.

In terms of location, the project is close to key Pattaya landmarks such as Central Pattaya Beach, ถนนสุขุมวิท, hospitals, convenience stores, and a wide range of dining options. It is also near notable developments such as The Riviera Ocean Drive, highlighting the ongoing residential and investment potential of the South Pattaya area.

Price Trend

The Urban Attitude Pattaya (Nong Prue - Central Pattaya area) sits in a city-demand zone where long-term rentals are more realistic than purely resort-style plays. In 2026, its resale pricing stays in the “value-for-location” band versus newer beachfront projects such as Copacabana Beach Jomtien or The Panora, which typically command much higher prices per sq.m.

  • Resale price per unit (2026): Studio 24-26 sq.m. at THB 1.55-1.85M, 1-bedroom 31-35 sq.m. at THB 2.05-2.55M
  • Price per sq.m.: about THB 62,000-75,000 per sq.m. (fully furnished and higher floors trend higher)
  • Average rent: Studio THB 8,500-10,500 per month, 1-bedroom THB 11,000-14,000 per month

Rental Yield (quick calculation): Example 1-bedroom 33 sq.m. bought at THB 2.30M and rented at THB 12,500 per month. Annual rent = 12,500 x 12 = THB 150,000. Yield = 150,000 ÷ 2,300,000 = 6.5% p.a. (before common fees and vacancy)

Capital Gain view: If 2024 market levels were roughly THB 58,000-68,000 per sq.m. and 2026 moves to THB 62,000-75,000 per sq.m., that implies around 4-8% growth over 2 years. Upside is supported by steady city rental demand and the pricing gap versus newer, higher-cost supply in prime tourist strips.

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